Business Plans A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. Competitor Analysis In marketing and strategic management this is a review of strengths and weaknesses of current and potential rivals. Digital Marketing Marketing is a widely used term to describe the communication between a company and the consumer audience Predictive Analysis This encompasses a variety of statistical techniques from predictive modeling, machine learning, and data mining. Strategic PlanningStrategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources. Venture Capital This is a type of private equity, that is provided to small, early-stage, emerging firms that are deemed to have high growth potential.